The breadth of analysis you are able to conduct will be limited to the survey platform you chose to collect information. Free platforms such as Microsoft Forms and Google Forms provide basic graphs and word cloud analyses that cannot be edited. Paid platforms will allow for more customization of analysis.
Responses to open-ended questions help provide more context around individual and community beliefs and actions by allowing people to use their own words to express what they are thinking. Stories can be crafted from these responses to humanize the results of the customized survey.