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Focus attention on the problem
- tell a story or stories that illustrate what you’re trying to do
- refer to research that confirms your perspective
- if you can’t bring along a program participant, a video of someone telling their story can be powerful
- frame the problem from the funder’s perspective
People don’t just want to “fund” things. They want a sense of ownership as well – the sense they’re doing something concrete, tangible and impactful that reflects their values.
Describe your solution
Key talking points
- differentiate yourself from others attacking the same problem
- describe your approach in outline form, preferably in sequence [see above about brevity]
- focus on outcomes and impact
- explain — and agree on — the metrics you’ll use to measure success
A primary resource designed for you
You’ll find mountains of research data, case studies, plans and guides — all curated and designed to help you create, present and execute urban forestry projects.