Effective awareness campaigns

Don't just reach out. You need to reach in as well.

Emerald Ash Borer

Dozens of municipalities have mounted extraordinary efforts to educate the public and policymakers about this widespread threat to urban forests.  Treatment requires clearing all affected ash trees  — an enormous and enormously expensive path.

Prevention can help.

Consider these leading education campaigns to earn trust and build partnerships with your leadership and the public.

Talking points

  • EAB is not a threat to human or pet health, nor does it damage wooden homes or structures, but it does threaten our riparian forests and urban tree populations.
  • EAB is 100 percent fatal to our ash trees of any size, age, healthy or unhealthy.
  • The larva (the immature stage of EAB) spends its life inside ash trees, feeding on the inner bark where we cannot see it. It can take several years before an ash tree is discovered to be infested with EAB.
  • The beetle will only fly a few miles. But it hitchhikes with people on firewood and other ash materials.
  • When camping, leave firewood at home so you don’t spread pests. Use only local sources of firewood.
  • EAB is not a “business as usual” tree pest. It kills quickly and thoroughly. No ash trees are exempt.

Asian Longhorned Beetle

A photo of an Adult Asian Longhorn Beetle on a piece of wood. The beetle is black with white spots on its body, legs, and antenna. Next to the beetle's head is a circle, which is called an exit hole. The beetle creates it when it emerges from the wood after a complete metamorphosis.
Overseas Traveler

ALB most likely emigrated from Asia to the United States hidden inside wood packaging material long before wood packaging material regulations were enacted. ALB was first found infesting trees in Brooklyn, NY, in August 1996.

It attacks and kills maple and other hardwood trees. The insect grows inside trees and feeds on the living tissues that carry nutrients. Trees cannot heal from the damage ALB causes.

Spotted Lanternfly

Spotted lanternfly (Lycorma delicatula) is an invasive planthopper that feeds on a wide range of plants, including grapes, hops, stone fruits, and hardwood trees. When the spotted lanternfly feeds, it excretes a sticky, sugary fluid that causes sooty mold, which can further damage plants. 

Given its wide spread, this pest threatens urban trees as well as crops and other plants. Today more than 18 states are plagued by this invader. Accordingly, many jurisdictions ban its preferred host — the tree of heaven (Ailanthus altissima).

Spotted lanternflies are common hitchhikers at all life stages, but adults and egg masses are most commonly moved. Adults will fly into open windows of vehicles, into picking bins, and into the back of trucks while they are being loaded; eggs can be found on almost any outdoor surface.

 

 

 

So, close your windows, clean out your truck bed, don’t plant any trees of heaven, have a cold beer and above all stay on the lookout for the spotted lanternfly.

A photo of a beer can with a spotted lanternfly on it. The can is a silver color with the name of the and logo of the brewery at the top in black font: "11th Hour Brewing Co." In their logo the 'O" in "Hour" has a graphic clock face with the hands point to 11 o'clock. At the center of the can is a graphic representation of a spotted lanternfly. The lanternfly has three layers of wings with each layer getting smaller. The top wings are light pink with large black spots leading to smaller black spots at the tip. The second later wings are light grey and wight stripes with black tips. The third layer is bright red with black dots. The head and arms of the lanternfly are grey and black. The body is black with small yellow stripes. At the bottom of the can are the words in black font "Stop the Invader."
Just one part of Pittsburgh's outreach campaign -- albeit the most refreshing.

Borrow, don't build

For a rundown of local, state and national campaigns, check out this curated collection of 74 invasive species awareness programs from the USDA National Invasive Species Information Center.

Look to your neighbors.

Related Resources