Cool Corridors Action Guide Step Five:
Act With, Not for People

Planning doesn't just depend on hearing from people. Residents must have a seat at the table, and planners should listen and act on what they have to say.

Plan With, Not for People

Conclusion of neighborhood walk

Community residents bring lived experience to planning. Their stories and insights about how their neighborhood works will, at least, ground the cool corridors plan in local realities.

At best, when given the tools, language, and opportunities, community residents can and will become both advocates and active stewards of their newly-planted trees.

Owners and renters

Most plans falter if they’re pushed top-down by professionals and subject-matter experts. Instead, professionals should serve as educators, guides and enablers rather than leaders of the movement.
Residents – renters as well as property owners – should be invited to the head table and given the opportunity to speak authoritatively about their own wants, needs and expectations. They know their neighborhood better than anyone.

Recruit "ambassadors" to engage their neighbors

Homeowners standing next to a newly-planted tree.
Ambassadors are influential residents of their community – someone to whom neighbors will listen and can lead others to act. If you want to hear people’s real concerns, join forces, issue invitations and visit neighbors with respected neighborhood leaders.

Meet people where they are

When people are trying to juggle jobs, family and commutes they often unable to attend yet another community meeting. But they will attend some – especially those to which they’re already committed.
Hawthorne Elementary School PTA Meeting

See the neighborhood through residents' eyes

Community group walking the neighborhood to find cool corridors.
Every neighborhood faces different challenges and burdens, along with different strengths and opportunities when viewed from the perspective of residents themselves.
Individual or small group approaches offer residents a comfortable, accessible way to enter and shape the conversation. Whether knocking on someone’s door or inviting them to a group meeting, you’ll always get a more positive response if they know a trusted and credible neighborhood leader stands with you.

Discussion starters

One way to draw people out is to start a convertation: Ask how they feel about trees in their neighborhood, and where they want to go that could be made more accessible by creating cool corridors.

Remember! Heat isn’t measured in degrees Fahrenheit. It is a phenomenon we each experience differently depending on our age, health, physical condition and the activities we pursue. What some might consider hot, others would call comfortable. 

Planning a neighborhood "walk"

A vibrant urban forest scene with a mural, people, trees, and blooming flowers.
The goal is to engage residents, recruit allies and learn how cool corridors can improve routes to the places they want to go.

Before the walk, select a large healthy tree and use “My Tree” to calculate benefits.

The complete i-Tree suite of tools can provide detailed information about the state of your communities forests — health, extent of canopy, value of ecosystem services and more. It’s free and intuitive.

Find a host. Folks are more likely to attend if they know who’s inviting them. Who you choose to host will determine who’s most likely to show up. For example, the local elementary school PTA president will attract other members – and possibly teachers and students as well. Likewise, local pastors and clergy may be willing to help organize a congregational activity.

Recruit an ambassador to join as co-host, then invite people to walk the neighborhood to get a sense of what trees might do to improve it. The aim is collaborative learning – achieving common understanding of what’s possible and what neighbors expect, need and want.

Invite local officials. Not only can they contribute to the discussion, they’ll have an opportunity to listen. Hearing directly from residents on their own turf can help officials assure that plans are developed in concert with people, not by the local government for people.

Make it fun. Select a time that’s convenient – weekends or early evening. Offer snacks and beverages, especially if you can arrange for donations. Invite participants to take photos of what they find most appealing (and/or least appealing) during the walk. Ask them to forward their favorites to you and create a “slide show” which reflects what residents seem to value.

A note about naysayers. If there are people you already believe will oppose the plan, it’s best to deal with their objections in a different setting.

Where to stop

See the neighborhood through residents' eyes

Simply telling people about your plans and how you intend to “improve their neighborhood” may feel productive. It isn’t. Plans succeed when residents are fully involved from the beginning and their insights heard and listened to.
Charrette cartoon where all participants see their ideas in the plan.
Boston’s City Council unanimously approved their recent urban forestry plan – largely because it emerged from years-long planning with (not for) 67 individuals representing all facets of the city. They convened an equity council which ultimately was vested with permanent advisory powers on tree equity issues.

Learn with your neighbors

Volunteers helped map the hottest spots in Philadelphia and many other cities. But the city’s engagement strategy was broader, deeper and more intensive.

Communicating benefits was more about involving residents in community-wide conversations about trees, whereby tree information could be shared, rather than “preached”. … Peer-to-peer communication (and informal education) was critical to this long-term process. Local conversations needed to occur first to strengthen the social scaffolding and leadership necessary to motivate more formal transfer of knowledge and skills.

Shaping insights into action

Empowering residents to become effective advocates for their own goals requires a long, well-thought out process – what planners call charrettes. The American Planning Association believe a well-conceived charrette can be transformative and well worth the investment of time by residents and project staff alike.
Charrettes serve as the hub around which all stakeholders can gather, participate openly, express their views, and listen to others.

They generally involve intense and possibly multi-day meetings involving municipal officials, developers, business owners. In brief: everyone with a stake in the neighborhood’s future. When successful they promote joint ownership of solutions and defuse potential conflicts.

Charrette in action.

Success lays in managing the details. Check out these resources to learn more. 

The Department of Energy published a handbook aimed at energy conservation strategies. But it’s a comprehensive resource that explains all steps of the charrette process — with templates, outlines and timetables that will help you put it all together.

Heat reduction strategies have been deployed in many cities around the world. Their experiences have been documented — and mined for best practices other cities might emulate.

Planning tools

One lesson shared by all: creating cool corridors requires adroit planning, multi-agency collabortion and significant funds. Below we’ve listed some tools to help you meet the challenge.

Culled from the experience of major cities across the world, the C40 network provides tools, tips and case studies describing how many have tackled issues of extreme heat.

This UN Environment Programme guide was among the first to catalogue diverse strategies for “beating the heat.” Case studies of successful initiatives can inform your plans.

The platform offers opportunities to engage with world-leading experts across a diversity of disciplines to plan, fund, implement, and measure heat resilience actions. Updated regularly by the Atlantic Council.

The Plan Integration for Resilience Scorecard™ (PIRS™) for Heat is an approach communities can use to integrate heat mitigation policies into different plans and to better target policies to high heat risk areas. Includes detailed and ready-to-go worksheets, and case studies from five US cities.

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